My favourite cruelty free brands

After transitioning to cruelty free makeup, I found I couldn’t purchase half the brands I used to love. Here are my top picks for completely cruelty free makeup brands.


ColourPop is a young, online brand that prides itself on being a cruelty-free company (any testing is done on people, not fur babies!) They are the most affordable cruelty-free brand that I’ve tried, with most of their single products around the $6-10 AUD mark! My favourite products from them are their Ultra Glossy Lips (lip glosses) and pressed powder eyeshadows. I’m hoping to try out a full eyeshadow palette from them soon too.

Physicians Formula

Moving from online to in-store, Physicians Formula is a drug-store brand with prices around the $15-25 AUD mark. While it’s a little more expensive than other drug-store brands, the quality of their products and the way they are packaged more than makes up for the slightly higher price. My favourite items would be their Murumuru Butter Bronzer, as well as their blushes.

Kat Von D

We’re starting to creep into high-end territory now. Kat Von D is one of the more popular brands Sephora stocks, thanks to Kat’s unique style and daring colour range (she also draws designs for all her products!) I haven’t tried a lot from Kat’s range, but she has the best liquid lipstick formula out there (in my humble opinion)!

Anastasia Beverley Hills

Another well-loved brand in Sephora is Anastasia Beverley Hills. This brand almost always gets it right when it comes to makeup, and has plenty of beauty community all-star favourites. My top picks from their range are the Modern Renaissance palette, the Brow Wiz, and their lip glosses.


Hourglass moves from high-end to luxury territory in the makeup world, but for very good reason! Their lightweight powders – particularly their highlighters and blushes – give the skin an effortlessly beautiful finish. While I only own Surreal Light (last year’s holiday palette), it contains some of the best powder products I’ve ever tried. This is definitely a ‘wish list’ brand for me!

What are your favourite cruelty-free brands? Let me know in the comments below!

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